Wings That Fly
Wings That Fly is a frozen gourmet chicken wing brand designed to stand out in the freezer and on the table. I created the brand end to end from naming, positioning, visual identity and a scalable packaging system across global flavours.
Built around the bold WTF hook, the identity balances playful confidence with premium cues, using flavour-led cultural inspiration while staying cohesive as one brand.
Scope: Brand strategy, naming, visual identity, packaging design, art direction
Role
Creative Lead
Creative Lead
Media
Brand Identity / Packaging Design
Brand Identity / Packaging Design