MyWill MyWay
MyWill MyWay reimagines how people approach wills by focusing on the moment of choice, not the paperwork.
I led the brand strategy and identity, creating a calm, human system designed to feel clear, confident, and non-legal.
Built to scale, the brand forms the foundation of the wider “My Way” ecosystem.
The mark represents the moment where multiple considerations align into a clear decision.
Role
Creative Lead / Designer
Creative Lead / Designer
Media
Visual Identity
Visual Identity