BlueRock - Good Things Happen Here


Story
BlueRock’s evolving brand was unified with a full reset, transformed from chaotic and static into a cohesive, living identity with motion, purpose, and a clear voice. I redefined the tagline to “Good Things Start Here” created a unified visual language, and directed campaigns that made the brand bold, conceptual, and dynamic. The refresh clarified BlueRock’s positioning, drove a 43% boost in digital engagement, and sparked measurable growth in client enquiries.
Role
Creative Lead
Media
TVC / Print / OOH / Digital / Social




BlueRock TVC at GMHBA big screen during Cats home game.
BlueRock brand at GMHBA stadium digital banner.




“Good Things Happen... When” Campaign


Success, growth, and innovation aren’t just aspirations, they’re what we deliver. ‘Good Things Happen Here’ isn’t just a line; it’s our commitment to turning opportunities into achievements and challenges into solutions, helping every business thrive.

This campaign extends our brand promise into each of our core service areas, showing clients the direct benefits
of working with BlueRock.



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