AARP - Mama Real Possibilities


Story
For many years AARP showcased moms as caregivers within the extended family unit. We decided it was time to change this and created a concept that gave care back to the moms.

For Mother’s Day in 2017, we turned the AARP logo into “MAMA Real Possibilities” to honor moms.
Role
Sr. Art Director
Media
Print / OOH




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